Brilliant article Andreas. I had just caught up with GEOs, and now I have Agent Engine Optimization to think about too! If you could give one killer tip for cutting across both GEO & AEO what would it be?
Thanks for the Flowers, Sam. Some people see GEO and AEO as almost the same. But I think there’s a critical nuance. GEO is about being discoverable, making sure you can be found. AEO is about being chosen, making sure the agent selects you. The killer tip for both is the same: send consistent and trustworthy signals. Brands that achieve this not only stay visible but also become the natural choice in an agent driven world 🦊🎓
Thank you so much for this. Marketing and discoverability is definitely getting more and more complicated. Not only do we have to define and refine what we offer (which is a process in itself), but also learn how to speak it in a different (non-hum) language. Do you see a world where people go back to local, community-based marketing and provision? Or have we as a society fully adopted global systems?
You raise a fascinating point, Sabine. The real complexity today is that marketing has to be legible not only to humans but also to machines that filter and rank information. I can imagine a dual future. At the global level, discoverability will depend on how well we align with AI-driven systems. At the local level, communities and trust will continue to matter just as much as technology. The most resilient strategies will be the ones that can bridge these two worlds. 🦊🎓
Makes perfect sense. Thank you so much! I'd love to see a world where we remain honest with what we feed AI so that in turn, it can offer a new, global sense of community. I'm looking forward to read more from you Dr. Fuchs!
this is such a brilliant breakdown of the current scenario of search engines. holding of power in hands of 2-3 powerful firms and then results displaying only 1-2 most relevant or established companies would greatly affect the growth of newer companies. how do they advertise then? even advertisement would not be worth when people would not go to the sites?
Thank you so much! Absolutely, this is the central tension of the new search paradigm. If result space is reduced to a few big players, emerging companies risk invisibility. Advertising in the old sense may not work anymore, but brands can still win by becoming algorithmically relevant. That means providing trusted data, building direct relationships, and making sure their content is structured in a way that agents can recognize and recommend.
Yes, exactly. From a consumer perspective this shift can feel more user friendly because agents filter out irrelevant noise and present only what really matters. At the same time it concentrates market power and raises the bar for brands. Success depends on transparency, trusted signals and the ability to earn algorithmic trust rather than just buying visibility. Are you already using e.g. ChatGPT for let's say product search?
Brilliant article Andreas. I had just caught up with GEOs, and now I have Agent Engine Optimization to think about too! If you could give one killer tip for cutting across both GEO & AEO what would it be?
Thanks for the Flowers, Sam. Some people see GEO and AEO as almost the same. But I think there’s a critical nuance. GEO is about being discoverable, making sure you can be found. AEO is about being chosen, making sure the agent selects you. The killer tip for both is the same: send consistent and trustworthy signals. Brands that achieve this not only stay visible but also become the natural choice in an agent driven world 🦊🎓
Thanks Andreas, this is super helpful! 🙏
Anytime,Sam!
Thank you so much for this. Marketing and discoverability is definitely getting more and more complicated. Not only do we have to define and refine what we offer (which is a process in itself), but also learn how to speak it in a different (non-hum) language. Do you see a world where people go back to local, community-based marketing and provision? Or have we as a society fully adopted global systems?
You raise a fascinating point, Sabine. The real complexity today is that marketing has to be legible not only to humans but also to machines that filter and rank information. I can imagine a dual future. At the global level, discoverability will depend on how well we align with AI-driven systems. At the local level, communities and trust will continue to matter just as much as technology. The most resilient strategies will be the ones that can bridge these two worlds. 🦊🎓
Makes perfect sense. Thank you so much! I'd love to see a world where we remain honest with what we feed AI so that in turn, it can offer a new, global sense of community. I'm looking forward to read more from you Dr. Fuchs!
Thank you very much, Dear Sabine. Today I will publish my new essay „Marketing in a Nutshell.“ I hope you like it. Have a great day 🦊🎓
this is such a brilliant breakdown of the current scenario of search engines. holding of power in hands of 2-3 powerful firms and then results displaying only 1-2 most relevant or established companies would greatly affect the growth of newer companies. how do they advertise then? even advertisement would not be worth when people would not go to the sites?
Thank you so much! Absolutely, this is the central tension of the new search paradigm. If result space is reduced to a few big players, emerging companies risk invisibility. Advertising in the old sense may not work anymore, but brands can still win by becoming algorithmically relevant. That means providing trusted data, building direct relationships, and making sure their content is structured in a way that agents can recognize and recommend.
it seems like the market is becoming more consumer friendly then
Yes, exactly. From a consumer perspective this shift can feel more user friendly because agents filter out irrelevant noise and present only what really matters. At the same time it concentrates market power and raises the bar for brands. Success depends on transparency, trusted signals and the ability to earn algorithmic trust rather than just buying visibility. Are you already using e.g. ChatGPT for let's say product search?