Thank you very much for your thoughtful feedback, Wolfgang! 🙏
It’s particularly valuable to hear this from such an experienced manager and marketing enthusiast like you are. That’s exactly the aim: to provide a clear process for winning customers and building loyalty, while ensuring all areas of the company are aligned behind a coherent customer strategy. More to come soon 🦊🎓
This is a very good strategic document since it clearly shows how Marketing Managers can set up the process to gain customers and to make them loyal to the Company/brand. It is particularly of help when customer/user strategies shall be developed and the different areas within the company be aligned to these strategies.
This is an excellent post Andreas. Thank you so much for helping me better understand how marketing works and why it matters in an engaging and accessible way. 🙏
Thank you so much, Sam. I am really glad this post helped you see marketing more clearly and in an engaging way. That is exactly my goal: to cut through the noise and return to the essence. And vice versa ... I also really love what you are doing with Slow AI.
This is great, I took notes! Would you say these strategies would differ if the product is a non-object artistic project? Perhaps a piece of creative writing instead of a functional object such as Lego?
Thank you for such an interesting question, Sabine. The core logic of the five steps also applies to artistic or non-object projects. It always begins with deeply understanding your audience, followed by a clear positioning that explains why someone should choose your project over others.The difference lies in the execution. For a novel or a piece of creative writing, the value proposition is less functional and more emotional or cultural: identity, inspiration, new perspectives. The channels for program and engagement also shift. Community building, personal networks, readings, or platforms like Substack often play a bigger role than traditional product promotion. 🦊🎓
Thank you very much for your thoughtful feedback, Wolfgang! 🙏
It’s particularly valuable to hear this from such an experienced manager and marketing enthusiast like you are. That’s exactly the aim: to provide a clear process for winning customers and building loyalty, while ensuring all areas of the company are aligned behind a coherent customer strategy. More to come soon 🦊🎓
Thanks for the roundup. Love it.
This is a very good strategic document since it clearly shows how Marketing Managers can set up the process to gain customers and to make them loyal to the Company/brand. It is particularly of help when customer/user strategies shall be developed and the different areas within the company be aligned to these strategies.
This is an excellent post Andreas. Thank you so much for helping me better understand how marketing works and why it matters in an engaging and accessible way. 🙏
Thank you so much, Sam. I am really glad this post helped you see marketing more clearly and in an engaging way. That is exactly my goal: to cut through the noise and return to the essence. And vice versa ... I also really love what you are doing with Slow AI.
For everyone here who doesn’t know Sam yet: his work is really worth following 👉 https://substack.com/@samillingworth
This is great, I took notes! Would you say these strategies would differ if the product is a non-object artistic project? Perhaps a piece of creative writing instead of a functional object such as Lego?
Thank you for such an interesting question, Sabine. The core logic of the five steps also applies to artistic or non-object projects. It always begins with deeply understanding your audience, followed by a clear positioning that explains why someone should choose your project over others.The difference lies in the execution. For a novel or a piece of creative writing, the value proposition is less functional and more emotional or cultural: identity, inspiration, new perspectives. The channels for program and engagement also shift. Community building, personal networks, readings, or platforms like Substack often play a bigger role than traditional product promotion. 🦊🎓