4 Comments
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Julia-Sophie Fuchs's avatar

this is a very interesting view in the future. i don’t know if this scares me more than it excites me. thanks for sharing. Julia

Delphine Dumas, Phd's avatar

Hi Andrea,

Very interesting views on how IA is changing drastically consumer behaviour. As a marketer and a researcher, I find this period quite exciting !

Prof. Dr. Andreas Fuchs's avatar

Hi Delphine, Thank you. It is indeed the most fascinating and challenging period in marketing history. The shift isn't just behavioral; it's a cognitive reset for the customer. This is exactly why we need research that bridges the theory of the customer with the reality of the AI-driven market. πŸ¦ŠπŸŽ“

Dan Langrish's avatar

I browse Netflix manually, and I find it overwhelming, and give up!