Why Future of Marketing is Moving to Premium
On why this publication is changing and what remains the same
Dear Community,
Marketing is moving faster than most organizations can adapt. My mission with Future•of•Marketing has always been to give you the clarity needed to stay ahead. To deliver the depth and rigor your marketing transformation requires. I want this newsletter to remain the best marketing investment of your the week, whether you are a marketing decider, a CMO or a marketing practitioner.
Today, with around 1,000 subscribers and almost the same number of followers reading along, I’d like to share why I’m taking the next step with Future of Marketing.
✨ Why Future of Marketing goes Premium
Over time, this Substack has evolved. The texts have become longer, more analytical, and more demanding. Both to write and to read. What began as public reflection has increasingly turned into a space for deeper thinking. Essays that take time. Arguments that resist simplification. Ideas that are not optimized for speed or reach.
At some point, the existing structure no longer fit that kind of work.
Moving to a Premium edition is not about restricting access or commercializing the publication. It is about creating a framework that protects focus and independence. Writing that remains fully free is inevitably shaped by immediacy and attention. A paid structure creates the distance needed for ideas to develop with care and depth.
This shift is also about depth over reach. I am not writing for likes or algorithms, but for people who want to build and shape the future of marketing. I would rather publish one essay that remains relevant for a year than several short takes that disappear within days. For readers, this means less noise and more signal. Fewer trends to chase, more frameworks that actually inform decisions.
Finally, it changes the relationship between writer and reader. When you invest in your knowledge, I invest more deeply in research, synthesis, and argumentation. You read with greater focus. I write with greater rigor. This shared commitment raises the quality of the work on both sides.
👉 The Premium edition will be available starting February 9.
What Premium will change for you?
I will continue to provide free weekly perspectives, but the Full Experience is moving to the Premium tier to support the deeper research and high-quality production this field demands.
While the free tier remains your window into these topics, the Premium tier is where the actual transformation happens. It is the exclusive home for the templates, guides, and playbooks you need to move from merely understanding a concept to successfully implementing a strategy.
Free Subscribers get:
💡 Weekly perspectives to keep you informed about the most relevant topics shaping the future of marketing in under 15 Minutes.
Premium Subscribers unlock:
📘 2–3 marketing deep dives per month:
Comprehensive essays, guides, and workshops on the most critical topics.
📚 Full access to the premium content library:
All essays, frameworks, workshops & long-form analyses
🧰 Curated premium resources:
Selected case studies, playbooks, templates for practitioners
🧭 Orientation: Where marketing is heading and what this means for your strategy, organization, and daily decisions.
🎓 Highest premium quality
Built on academic rigor and real-world practice. Research-backed, experience-tested, decision-ready. By Prof. Dr. Fuchs. Leading voice in modern marketing.
Quality is a choice. Thank you for choosing to go deep. See you next week.
Yours,
Prof. Dr. Andreas Fuchs 🦊🎓