I see tool chaos as one of the biggest problems. It often feels like every department uses its own set of tools without any real alignment. If you have a siloed marketing team and a siloed sales team on top of that, you’re in trouble.
I’m a strong believer in having someone who is responsible for managing and integrating the tool landscape. But that raises an important question: where should this role sit? In marketing? In sales? Or somewhere else entirely? 😂
That is a crucial question, Andreas. Since the goal is seamless alignment and orchestration across the entire customer journey, this integration role must report to an executive level that transcends the silo boundaries of just Marketing or Sales.
I use GoHighLevel as my primary tool now, having purged many others, and the workflow thinking it produces has simplified, elevated and automated my strategies wonderfully. Good to see I follow a similar path as you outlined here. I found some gems.
Hi Rich, Thank you for sharing your stack choice. The tool is secondary to the workflow thinking it enables. Simplification is the strategic goal; automation is the technical means. The real challenge is making the technology reinforce the customer journey, not just the internal process. 🦊🎓
I see tool chaos as one of the biggest problems. It often feels like every department uses its own set of tools without any real alignment. If you have a siloed marketing team and a siloed sales team on top of that, you’re in trouble.
I’m a strong believer in having someone who is responsible for managing and integrating the tool landscape. But that raises an important question: where should this role sit? In marketing? In sales? Or somewhere else entirely? 😂
That is a crucial question, Andreas. Since the goal is seamless alignment and orchestration across the entire customer journey, this integration role must report to an executive level that transcends the silo boundaries of just Marketing or Sales.
🦊🎓
I use GoHighLevel as my primary tool now, having purged many others, and the workflow thinking it produces has simplified, elevated and automated my strategies wonderfully. Good to see I follow a similar path as you outlined here. I found some gems.
Hi Rich, Thank you for sharing your stack choice. The tool is secondary to the workflow thinking it enables. Simplification is the strategic goal; automation is the technical means. The real challenge is making the technology reinforce the customer journey, not just the internal process. 🦊🎓
And this is why I Subscribe. That perspective shifted a few thoughts I'll now go play with. Thank you
Thank you, Rich. Shifting perspective is the highest compliment 🙏
This is so helpful Andreas. Extremely grateful that you share all your knowledge with us for free as well. 🙏
Thank you, Sam. Sharing only works because people like you create the space for real conversations. Grateful to be learning alongside you. 🦊🎓