I use GoHighLevel as my primary tool now, having purged many others, and the workflow thinking it produces has simplified, elevated and automated my strategies wonderfully. Good to see I follow a similar path as you outlined here. I found some gems.
Hi Rich, Thank you for sharing your stack choice. The tool is secondary to the workflow thinking it enables. Simplification is the strategic goal; automation is the technical means. The real challenge is making the technology reinforce the customer journey, not just the internal process. 🦊🎓
I see tool chaos as one of the biggest problems. It often feels like every department uses its own set of tools without any real alignment. If you have a siloed marketing team and a siloed sales team on top of that, you’re in trouble.
I’m a strong believer in having someone who is responsible for managing and integrating the tool landscape. But that raises an important question: where should this role sit? In marketing? In sales? Or somewhere else entirely? 😂
I use GoHighLevel as my primary tool now, having purged many others, and the workflow thinking it produces has simplified, elevated and automated my strategies wonderfully. Good to see I follow a similar path as you outlined here. I found some gems.
Hi Rich, Thank you for sharing your stack choice. The tool is secondary to the workflow thinking it enables. Simplification is the strategic goal; automation is the technical means. The real challenge is making the technology reinforce the customer journey, not just the internal process. 🦊🎓
And this is why I Subscribe. That perspective shifted a few thoughts I'll now go play with. Thank you
Thank you, Rich. Shifting perspective is the highest compliment 🙏
This is so helpful Andreas. Extremely grateful that you share all your knowledge with us for free as well. 🙏
Thank you, Sam. Sharing only works because people like you create the space for real conversations. Grateful to be learning alongside you. 🦊🎓
I see tool chaos as one of the biggest problems. It often feels like every department uses its own set of tools without any real alignment. If you have a siloed marketing team and a siloed sales team on top of that, you’re in trouble.
I’m a strong believer in having someone who is responsible for managing and integrating the tool landscape. But that raises an important question: where should this role sit? In marketing? In sales? Or somewhere else entirely? 😂