What is Future of Marketing?
Marketing is changing faster than organizations can adapt. Future of Marketing helps marketing leaders, CMOs, and entrepreneurs make sense of how AI, technology, and changing customer behavior are reshaping marketing. A 15-minute read per week to help you stay ahead.
No noise. No hype. Just clarity and orientation.
Research-backed. Experience-tested. Decision-ready. Built on academic rigor and real-world practice by Prof. Dr. Andreas Fuchs.
Here’s what you get 🚀
What free subscribers get
💡 Weekly perspectives on the forces transforming marketing.
What premium subscribers unlock (99 EUR/year):
📘 2-3 Marketing Deep Dives per month: Essays, guides, and workshops on the most relevant topics shaping marketing’s future.
📚 Full Access to the Premium Content Library: All essays, frameworks, playbooks, long-form analyses, and templates.
🧰 The Marketing Leader’s Toolkit: A handpicked and curated toolkit full of tools, templates, courses and resources for marketing practitioners by Prof. Fuchs.
🧭 Strategic Orientation: Where marketing is heading and what it means for your strategy, your organization, and your daily decisions.
Here are some of my most popular posts:
🧠 Marketing in a Nutshell: The 5-Step Framework
🔍 Generative Engine Optimization: A 5-Step GEO Playbook
📊 A Marketing Data Strategy That Actually Works
⚙️ How to Build a Modern Marketing Tech Stack
🤖 How to Automate Your Marketing & Sales
Who am I?
I’m Andreas Fuchs. Professor of Marketing & Digital Business at Technical University Würzburg (Germany), keynote speaker, entrepreneur, and author. Previously, I co-founded a company in marketing automation and held various managerial roles in marketing and sales at one of Germany’s largest technology enterprises.
That combination is rare: professor + entrepreneur + author. It allows me to bridge science and practice and provide clear orientation on how marketing is reinventing itself.
📘 Latest Book (in German): MarTech, AI and Automation – The Future of Marketing with more than 10.000 downloads after the first four months.
👉 Englisch version to be published in April 2026.
To learn more about the tech platform that powers this publication, visit Substack.com.
