Always know what’s next in Marketing
Welcome to Future of Marketing, the compass for a discipline in transformation.
Marketing is in flux. As professor, author & entrepreneur, I share every week clear insights on how AI, tech, customers, and other forces are reshaping marketing. Marketing as an AI-first OS: intelligent, adaptive, ethical. My mission: making this future clear for academia, business & professionals.
Each piece is:
🔮 Future-focused (showing where marketing as a discipline, profession, and societal force is heading)
📊 Grounded (academic research translated into frameworks and models)
🚀 Actionable (ideas you can use in teaching, management, or strategy)
What you’ll get 🎯
Subscribers receive:
✨ One big-picture essay per month on the forces shaping marketing.
🧭 Clear frameworks to help navigate the AI-driven transformation
📘 Deep Dive Essays
Weekly explorations of future marketing – scenarios, strategies, and frameworks
🏛 Unlimited Library Access
Full access to all past essays and models: from “AI-first operating systems” to the ethics of data-driven marketing.
🎤 Career & Thought Leadership Insights
Strategies for professionals and academics to position themselves in the new marketing landscape.
👥 Private Community Access (coming soon)
Join a circle of professionals and academics discussing how to apply these ideas in real life.
About me 🍿
Hi, nice to meet you! I’m Andreas Fuchs – Professor of Marketing & Digital Business from Germany, keynote speaker, and author. Previously, I co-founded a company in marketing automation & held various managerial roles in marketing and sales at one of Germany’s largest technology enterprises.
My rare combination – professor + entrepreneur + author – allows me to bridge science and practice, and provide clear orientation on how marketing is reinventing itself.
📘 Latest Book (in German): MarTech, AI and Automation – The Future of Marketing. 👉 Englisch version to be published in January ‘26.
More than 3000 downloads after the first five weeks.
✨ Stay ahead of the reinvention of marketing. Subscribe to Future of Marketing to get the next essay in your inbox.
To learn more about the tech platform that powers this publication, visit Substack.com.
