Always know what’s next in Marketing
Marketing is changing faster than ever.
Technology, AI, and customers are transforming how we understand markets, create experiences, and deliver value.
Even experienced marketers, managers, and academics struggle to keep up with this pace of change. You can’t read everything, attend every conference, or test every tool, and you don’t have to.
Reading Future of Marketing is enough to stay on top.
💡 Future of Marketing is your compass through the transformation of marketing.
Future of Marketing is not a blog. It is an intellectual space for those who want to understand what this transformation of marketing means.
As professor, entrepreneur, and author …
I identify and explore the major forces transforming marketing
(technology, AI, and changing customer behavior)
and turn them into clear and accessible essays, frameworks, and playbooks
to help marketers, entrepreneurs, and academics stay ahead.
What you will find here
🧭 Orientation: Where marketing as a discipline and profession is heading and how tech, AI, and customers reshape its foundation.
📚 Knowledge Update: Concise, research-based briefings that keep you informed without information overload.
🚀 Application: Step-by-step playbooks, models, and examples for leaders, educators, and strategists who want to turn insight into action.
What you’ll get
Subscribers receive:
Daily insights & notes
3-4 Deep Dive Briefings per month: extended essays and frameworks.
Professional Insights: bridging academic research with practice & technical tips.
The Playbook Library (coming soon): step-by-steps for state-of-the-art marketing.
Private Circle (coming soon): exchange with peers shaping the same future.
Recent topics:
About me
Hi, nice to meet you! I’m Andreas Fuchs – Professor of Marketing & Digital Business at Technical University Würzburg (Germany), keynote speaker, and author. Previously, I co-founded a company in marketing automation & held various managerial roles in marketing and sales at one of Germany’s largest technology enterprises.
My rare combination – professor + entrepreneur + author – allows me to bridge science and practice, and provide clear orientation on how marketing is reinventing itself.
📘 Latest Book (in German): MarTech, AI and Automation – The Future of Marketing. 👉 Englisch version to be published in January ‘26.
More than 5000 downloads after the first two months.
To learn more about the tech platform that powers this publication, visit Substack.com.
