Future of Marketing

The Attention Economy Is Dead. Long Live the Relevance Economy.

Why visibility alone no longer wins customers, and what marketing leaders need to understand right now.

Jun 4 • Prof. Dr. Andreas Fuchs

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May 2026

Google I/O 2026 Explained: The Search Bar Is Dead. Long Live the Search Agent.

What Google I/O 2026 means for how brands get found in AI search

May 21 • Prof. Dr. Andreas Fuchs

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Why AI Will Not Bring Sustainable Competitive Advantage

An Evidence Dossier for (Marketing) Leaders

May 11 • Prof. Dr. Andreas Fuchs

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April 2026

Claude Design for Marketing

Ultimate Guide: How to Build Marketing Assets in Minutes

Apr 26 • Prof. Dr. Andreas Fuchs

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The AI Innovator’s Dilemma in Marketing

Why large enterprises struggle to use AI’s full potential. Five structural barriers, and a research-backed playbook for marketing leaders who want to…

Apr 12 • Prof. Dr. Andreas Fuchs

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March 2026

On the Way to a Virtual CMO: How to Build an AI-Powered Marketing Cockpit

Full Claude Guide: One afternoon with Claude. Five layers. A AI-system that thinks alongside you.

Mar 30 • Prof. Dr. Andreas Fuchs

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Skills are the New Skills in Marketing

A Practical Guide How Custom Skills Turn Claude into Your Personal (and Your Brand's) Marketing Engine.

Mar 22 • Prof. Dr. Andreas Fuchs

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From Data to Decision in Minutes. How Claude Charts Change the Game for Marketing & Sales

A practical guide with 10 use cases and prompts for interactive charts and data visualizations.

Mar 15 • Prof. Dr. Andreas Fuchs

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The Quiet Reshaping of Marketing & Sales Jobs

Data-Based Insights for Marketing Leaders from Anthropic's New AI Labor Study

Mar 7 • Prof. Dr. Andreas Fuchs

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February 2026

20 Ways to Use AI as Your Marketing Co-Worker.

A Practical Guide to Claude Cowork for Marketers.

Feb 22 • Prof. Dr. Andreas Fuchs

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How to Use LinkedIn to Boost your Substack

From 0 to 1,000 Subscribers: My 6-Step LinkedIn-to-Substack Playbook

Feb 19 • Prof. Dr. Andreas Fuchs

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ChatGPT Gets Ads. Why This Should Concern Us.

When the most trusted interface of our time adopts the logic of advertising, neutrality stops being a feature. It becomes a governance problem. By Prof…

Feb 15 • Prof. Dr. Andreas Fuchs

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