Future of Marketing

The New Division of Labor in Marketing

A Practical Framework for dividing Work between Humans and AI Agents

Jul 13 • Prof. Dr. Andreas Fuchs

4

Claude Science: What’s Left for Scientists When AI Can Do the Research?

What Anthropic’s Claude Science means for every knowledge profession.

Jul 3 • Prof. Dr. Andreas Fuchs

3

June 2026

The Future-Proof Marketing Organization

Same models. Same agents. Same automation. Four shifts decide who's left standing.

Jun 18 • Prof. Dr. Andreas Fuchs

3

The Attention Economy Is Dead. Long Live the Relevance Economy.

Why visibility alone no longer wins customers, and what marketing leaders need to understand right now.

Jun 4 • Prof. Dr. Andreas Fuchs

14

2

2

May 2026

Google I/O 2026 Explained: The Search Bar Is Dead. Long Live the Search Agent.

What Google I/O 2026 means for how brands get found in AI search

May 21 • Prof. Dr. Andreas Fuchs

5

1

5

Why AI Will Not Bring Sustainable Competitive Advantage

An Evidence Dossier for (Marketing) Leaders

May 11 • Prof. Dr. Andreas Fuchs

12

2

4

April 2026

Claude Design for Marketing

Ultimate Guide: How to Build Marketing Assets in Minutes

Apr 26 • Prof. Dr. Andreas Fuchs

15

1

The AI Innovator’s Dilemma in Marketing

Why large enterprises struggle to use AI’s full potential. Five structural barriers, and a research-backed playbook for marketing leaders who want to…

Apr 12 • Prof. Dr. Andreas Fuchs

16

March 2026

On the Way to a Virtual CMO: How to Build an AI-Powered Marketing Cockpit

Full Claude Guide: One afternoon with Claude. Five layers. A AI-system that thinks alongside you.

Mar 30 • Prof. Dr. Andreas Fuchs

20

8

Skills are the New Skills in Marketing

A Practical Guide How Custom Skills Turn Claude into Your Personal (and Your Brand's) Marketing Engine.

Mar 22 • Prof. Dr. Andreas Fuchs

10

2

1

From Data to Decision in Minutes. How Claude Charts Change the Game for Marketing & Sales

A practical guide with 10 use cases and prompts for interactive charts and data visualizations.

Mar 15 • Prof. Dr. Andreas Fuchs

13

2

The Quiet Reshaping of Marketing & Sales Jobs

Data-Based Insights for Marketing Leaders from Anthropic's New AI Labor Study

Mar 7 • Prof. Dr. Andreas Fuchs

11

3