Future of Marketing

Claude Design for Marketing

Ultimate Guide: How to Build Marketing Assets in Minutes

Apr 26 • Prof. Dr. Andreas Fuchs

10

The AI Innovator’s Dilemma in Marketing

Why large enterprises struggle to use AI’s full potential. Five structural barriers, and a research-backed playbook for marketing leaders who want to…

Apr 12 • Prof. Dr. Andreas Fuchs

16

March 2026

On the Way to a Virtual CMO: How to Build an AI-Powered Marketing Cockpit

Full Claude Guide: One afternoon with Claude. Five layers. A AI-system that thinks alongside you.

Mar 30 • Prof. Dr. Andreas Fuchs

20

4

Skills are the New Skills in Marketing

A Practical Guide How Custom Skills Turn Claude into Your Personal (and Your Brand's) Marketing Engine.

Mar 22 • Prof. Dr. Andreas Fuchs

10

2

1

From Data to Decision in Minutes. How Claude Charts Change the Game for Marketing & Sales

A practical guide with 10 use cases and prompts for interactive charts and data visualizations.

Mar 15 • Prof. Dr. Andreas Fuchs

12

2

The Quiet Reshaping of Marketing & Sales Jobs

Data-Based Insights for Marketing Leaders from Anthropic's New AI Labor Study

Mar 7 • Prof. Dr. Andreas Fuchs

11

3

February 2026

20 Ways to Use AI as Your Marketing Co-Worker.

A Practical Guide to Claude Cowork for Marketers.

Feb 22 • Prof. Dr. Andreas Fuchs

22

4

8

How to Use LinkedIn to Boost your Substack

From 0 to 1,000 Subscribers: My 6-Step LinkedIn-to-Substack Playbook

Feb 19 • Prof. Dr. Andreas Fuchs

23

2

ChatGPT Gets Ads. Why This Should Concern Us.

When the most trusted interface of our time adopts the logic of advertising, neutrality stops being a feature. It becomes a governance problem. By Prof…

Feb 15 • Prof. Dr. Andreas Fuchs

9

4

3

Data-Driven Marketing Is Ranked #10 By CMOs. Here's Why That Should Worry You.

Welcome to the first deep dive of our series: The CMO Agenda 2026.

Feb 11 • Prof. Dr. Andreas Fuchs

3

2

Why Future of Marketing is Moving to Premium

Future of Marketing is a thinking space for marketers who want to understand where marketing is heading. With essays, case studies, and frameworks for…

Feb 8 • Prof. Dr. Andreas Fuchs

8

January 2026

The CMO Agenda for 2026 & What Comes Next on This Substack

What Marketing Leaders Should Really Focus On

Jan 26 • Prof. Dr. Andreas Fuchs

11

4

3