Future of Marketing

The Playbook Changes, The Game Doesn’t

Three Shifts Reshaping Marketing in the Age of AI

Oct 11 • Prof. Dr. Andreas Fuchs

3

Make or Buy?

What the 2026 Data Means for Your 2027 Marketing Budget

Oct 4 • Prof. Dr. Andreas Fuchs

6

August 2026

Musing: The Unproductive Hour

Where do original ideas come from when everyone has access to the same information? Six techniques that work for me.

Aug 25 • Prof. Dr. Andreas Fuchs

8

1

2

How to Turn Your Own Archive Into a Content Strategy Using Claude Code

A six-step playbook: pull your own published content into one database, let Claude Code analyse it, and build your next content strategy out of what…

Aug 16 • Prof. Dr. Andreas Fuchs

9

The 10 Most Important Marketing Theories of All Time

Drucker, Levitt, Porter, Kahneman: the 10 marketing theories every marketer should know, explained simply, visualized, and tested against the age of AI.

Aug 5 • Prof. Dr. Andreas Fuchs

15

21

4

July 2026

The New Division of Labor in Marketing

A Practical Framework for dividing Work between Humans and AI Agents

Jul 13 • Prof. Dr. Andreas Fuchs

4

1

Claude Science: What’s Left for Scientists When AI Can Do the Research?

What Anthropic’s Claude Science means for every knowledge profession.

Jul 3 • Prof. Dr. Andreas Fuchs

5

1

June 2026

The Future-Proof Marketing Organization

Same models. Same agents. Same automation. Four shifts decide who's left standing.

Jun 18 • Prof. Dr. Andreas Fuchs

3

2

The Attention Economy Is Dead. Long Live the Relevance Economy.

Why visibility alone no longer wins customers, and what marketing leaders need to understand right now.

Jun 4 • Prof. Dr. Andreas Fuchs

15

2

3

May 2026

Google I/O 2026 Explained: The Search Bar Is Dead. Long Live the Search Agent.

What Google I/O 2026 means for how brands get found in AI search

May 21 • Prof. Dr. Andreas Fuchs

5

1

5

Why AI Will Not Bring Sustainable Competitive Advantage

An Evidence Dossier for (Marketing) Leaders

May 11 • Prof. Dr. Andreas Fuchs

12

2

4

April 2026

Claude Design for Marketing

Ultimate Guide: How to Build Your Marketing Assets in Minutes

Apr 26 • Prof. Dr. Andreas Fuchs

15

1