Future of Marketing

The Quiet Reshaping of Marketing & Sales Jobs

Data-Based Insights for Marketing Leaders from Anthropic's New AI Labor Study

Mar 7 • Prof. Dr. Andreas Fuchs

6

February 2026

20 Ways to Use AI as Your Marketing Co-Worker.

A Practical Guide to Claude Cowork for Marketers.

Feb 22 • Prof. Dr. Andreas Fuchs

13

4

6

How to Use LinkedIn to Boost your Substack

From 0 to 1,000 Subscribers: My 6-Step LinkedIn-to-Substack Playbook

Feb 19 • Prof. Dr. Andreas Fuchs

21

2

ChatGPT Gets Ads. Why This Should Concern Us.

When the most trusted interface of our time adopts the logic of advertising, neutrality stops being a feature. It becomes a governance problem. By Prof…

Feb 15 • Prof. Dr. Andreas Fuchs

8

4

3

Data-Driven Marketing Is Ranked #10 By CMOs. Here's Why That Should Worry You.

Welcome to the first deep dive of our series: The CMO Agenda 2026.

Feb 11 • Prof. Dr. Andreas Fuchs

3

2

Why Future of Marketing is Moving to Premium

Future of Marketing is a thinking space for marketers who want to understand where marketing is heading. With essays, case studies, and frameworks for…

Feb 8 • Prof. Dr. Andreas Fuchs

8

January 2026

The CMO Agenda for 2026 & What Comes Next on This Substack

What Marketing Leaders Should Really Focus On

Jan 26 • Prof. Dr. Andreas Fuchs

8

4

1

Designing Human Work in Agentic Marketing Organizations

How Human Work Changes When Tasks, Not Roles, Become the Organizing Principle

Jan 7 • Prof. Dr. Andreas Fuchs

7

9

1

December 2025

Thinking Clearly About the Future of Marketing

A Christmas reflection on clarity, community, and the future of marketing🎄

Dec 23, 2025 • Prof. Dr. Andreas Fuchs

12

2

1

Task-Driven, Agentic Marketing Organizations

From Managing People to Orchestrating Work Between Humans and AI Agents at Scale

Dec 18, 2025 • Prof. Dr. Andreas Fuchs

6

3

2

Customer AI Agents in Marketing

The Silent Revolution Reshaping How We Choose, Decide, and Buy

Dec 8, 2025 • Prof. Dr. Andreas Fuchs

7

3

5

November 2025

A (Marketing) Data Strategy That Actually Works

A Five-Step Framework to align Goals, Use Cases, Data & Technology

Nov 28, 2025 • Prof. Dr. Andreas Fuchs

7

2