Future of Marketing

Musing: The Unproductive Hour

Where do original ideas come from when everyone has access to the same information? Six techniques that work for me.

Aug 25 • Prof. Dr. Andreas Fuchs

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How to Turn Your Own Archive Into a Content Strategy Using Claude Code

A six-step playbook: pull your own published content into one database, let Claude Code analyse it, and build your next content strategy out of what…

Aug 16 • Prof. Dr. Andreas Fuchs

9

The 10 Most Important Marketing Theories of All Time

Drucker, Levitt, Porter, Kahneman: the 10 marketing theories every marketer should know, explained simply, visualized, and tested against the age of AI.

Aug 5 • Prof. Dr. Andreas Fuchs

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July 2026

The New Division of Labor in Marketing

A Practical Framework for dividing Work between Humans and AI Agents

Jul 13 • Prof. Dr. Andreas Fuchs

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Claude Science: What’s Left for Scientists When AI Can Do the Research?

What Anthropic’s Claude Science means for every knowledge profession.

Jul 3 • Prof. Dr. Andreas Fuchs

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June 2026

The Future-Proof Marketing Organization

Same models. Same agents. Same automation. Four shifts decide who's left standing.

Jun 18 • Prof. Dr. Andreas Fuchs

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The Attention Economy Is Dead. Long Live the Relevance Economy.

Why visibility alone no longer wins customers, and what marketing leaders need to understand right now.

Jun 4 • Prof. Dr. Andreas Fuchs

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May 2026

Google I/O 2026 Explained: The Search Bar Is Dead. Long Live the Search Agent.

What Google I/O 2026 means for how brands get found in AI search

May 21 • Prof. Dr. Andreas Fuchs

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Why AI Will Not Bring Sustainable Competitive Advantage

An Evidence Dossier for (Marketing) Leaders

May 11 • Prof. Dr. Andreas Fuchs

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April 2026

Claude Design for Marketing

Ultimate Guide: How to Build Your Marketing Assets in Minutes

Apr 26 • Prof. Dr. Andreas Fuchs

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The AI Innovator’s Dilemma in Marketing

Why large enterprises struggle to use AI’s full potential. Five structural barriers, and a research-backed playbook for marketing leaders who want to…

Apr 12 • Prof. Dr. Andreas Fuchs

16

March 2026

On the Way to a Virtual CMO: How to Build an AI-Powered Marketing Cockpit

Full Guide: One afternoon with Claude. Five layers. A AI-system that thinks alongside you.

Mar 30 • Prof. Dr. Andreas Fuchs

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