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A (Marketing) Data Strategy That Actually Works
A Five-Step Framework to align Goals, Use Cases, Data & Technology
Nov 28
•
Andreas Fuchs
5
How to Build a Modern Marketing Tech Stack
A 6-Step Playbook + Templates to Help You Design Your Marketing Architecture
Nov 19
•
Andreas Fuchs
7
7
3
The New Marketing Operating System
Marketing Doesn’t Need More Tools. It Needs a New Operating System
Nov 11
•
Andreas Fuchs
11
4
4
October 2025
Generative Engine Optimization (GEO)
The 5-Step GEO Playbook for the Age of AI Search
Oct 28
•
Andreas Fuchs
27
12
10
From Zero to Customer Love
A Practical Guide for Early-Stage Startup Marketing
Oct 21
•
Andreas Fuchs
5
3
4
Virtual Influencers
The Future of Marketing or the End of Trust?
Oct 14
•
Andreas Fuchs
16
16
5
How to Automate your Marketing & Sales
… and almost any other process, too. A practical step-by-step guide + examples
Oct 6
•
Andreas Fuchs
18
4
5
September 2025
Marketing in a Nutshell
Everything you need to know about Marketing at a Glance by Prof. Fuchs
Sep 30
•
Andreas Fuchs
19
7
6
How the New Google Search Transforms Marketing
From search box to Search Generative Experience ... and what it means for brands. Future of Marketing by Prof. Fuchs
Sep 23
•
Andreas Fuchs
7
12
1
Emerging and Disappearing Roles in Marketing
From execution to stewardship: how AI rewrites the DNA of marketing roles
Sep 18
•
Andreas Fuchs
5
7
3
The End of Marketing as We Know It
How Marketing shifts from Journeys to Agents
Sep 15
•
Andreas Fuchs
10
4
2
Learn or Lose: The New Skills in Marketing
The half-life of knowledge is shrinking. The true transformation in marketing is not a change of tools, but a cultural rupture: how we learn determines…
Sep 3
•
Andreas Fuchs
2
1
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